Sensor Tower: Global ultra-casual cell game downloads have exceeded 8.7 billion, downloads decelerate however revenue continues to rise – California18


According to the latest report released by Sensor Tower, since 2019, ultra-casual mobile games have been the most downloaded mobile sport category on the earth for 4 consecutive years. In 2022, the worldwide downloads of ultra-casual cell games will decrease in contrast with 2021, while the income from in-game purchases will maintain a development trend. The cumulative revenue within the first eight months of 2022 will strategy $160 million.

The details are as follows:

Hyper-casual video games stay probably the most downloaded cell sport class in the world

In current years, because of the simple gameplay, broad audience and clear promoting monetization mannequin, the popularity of ultra-casual mobile video games within the global mobile sport market has elevated yr by year. Since 2019, it has become the world’s most downloaded cellular game class for four consecutive years. From January to August 2022, the downloads of ultra-casual cellular video games will attain 8.73 billion, accounting for 30% of the entire global mobile game downloads.

As the influence of the brand new crown epidemic on the cell recreation market progressively subsides, the downloads of ultra-casual cell games will decelerate in 2022. Nonetheless, as developers gradually discover ways of in-app purchases, in-app purchase revenue for ultra-casual mobile video games continues to grow, with cumulative income approaching $160 million within the first eight months of 2022.

Hyper-casual mobile games grow considerably in Asia and Latin America

In the Asian market, the share of ultra-casual cellular game downloads has increased 12 months by 12 months, contributing 38% of the world’s downloads in 2022. It remains to be the most important market for ultra-casual video games and one of the major growth markets. In distinction, the share of downloads of ultra-casual cellular games in North America and Europe has continued to decline lately.

The growth of ultra-casual cellular recreation downloads within the Asian market mainly comes from Southeast Asian countries such as Indonesia, Vietnam, and the Philippines, with a year-on-year development fee of more than 15% in 2022. The ultra-casual cellular recreation market within the United States, Brazil, Russia, the United Kingdom and different international locations has been cold, and the downloads in the United States and Russia markets have dropped by 15.3% and 20.4% year-on-year.

The ultra-casual cellular sport market is changing rapidly and competition is fierce

Homa Games’ new game “Merge Master” topped the global hyper-casual recreation download listing in 2022, while Take-Two Interactive’s new recreation “Fill The Fridge” ranked third on the list. The ultra-casual cell sport market is changing quickly. Among the top 10 ultra-casual games by downloads in 2021, 6 have fallen out of the top 10 in 2022.

Rapid modifications out there have additionally given young hyper-casual cell sport publishers a chance to emerge. Among them, the super-casual cell sport publisher Supersonic Studios, which has completed the merger with ironSource, topped the download listing of super-casual cell sport publishers in this issue with nearly 770 million downloads, and its two hyper-casual video games “Bridge Race” and “Going Balls” respectively Ranked 2nd and 4th within the world hyper-casual game download record in 2022.

Creative video advertisements assist hyper-casual cell video games acquire users

Ad placement is crucial to acquiring customers for hyper-casual cell video games. In 2022, platforms similar to AppLovin, Unity and ironSource will be the primary advertising platforms for hyper-casual cellular video games, of which the AppLovin platform will contribute 37% of the whole global hyper-casual cellular sport advertising.

Video commercials are the primary kind of hyper-casual cell sport ads, accounting for about 60% of the entire of hyper-casual cellular recreation advertisements, and 22% of playable advertisements are mainly placed on ironSource and AppLovin platforms.

Ultra-casual cell game video commercials normally use advertising strategies similar to rapidly showing the core gameplay of the game, showing failure cases to stimulate consumer emotions, using call-to-action copywriting to attract customers, and adding music dynamic results to improve person expertise and different advertising methods to enhance promoting effectiveness.


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