Netflix is creating its first in-house videogames studio in a push to be less dependable on third-party creators and broaden its gaming choices.
The new studio will be primarily based in Helsinki and headed by Marko Lastikka, in accordance with an announcement from Netflix on Monday. Lastikka beforehand spent greater than five years at Zynga, the place he worked on FarmVille 3, and before that was the co-founder and government producer at Electronic Arts’ Tracktwenty studio in Helsinki, according to his LinkedIn page.
“This is one other step in our imaginative and prescient to construct a world-class games studio that can deliver a selection of delightful and deeply participating unique games — with no advertisements and no in-app purchases — to our lots of of tens of millions of members all over the world,” Amir Rahimi, vice president of recreation studios at Neflix, stated within the statement.
The new video games studio might be Netflix’s fourth general, after the corporate acquired one other Helsinki-based studio, Next Games, and Boss Fight Entertainment, earlier this 12 months. Netflix brought on Night School Studio in September 2021.
Netflix presently has 31 cell video games in its catalogue, which are free of adverts and in-app purchases however solely out there to subscribers. The firm plans to have 50 games out there by the end of the 12 months. That includes the Next Games-developed Stranger Things: Puzzle Games, which is based on the platform’s hit present and will soon be exclusive to Netflix.
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Netflix embarked on its push into videogames in 2021 as a way to range its streaming offerings as development stagnates. But just over a yr later, fewer than 1% of Netflix’s 221 million users play video games on the platform, CNBC reported last month, citing an analysis by Apptopia. The rush to bolster the gaming division comes after the company misplaced 970 000 subscribers within the second quarter.
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The new studio doesn’t but have a time line for production. “It’s nonetheless early days, and we’ve rather more work to do to deliver an excellent games expertise on Netflix,” Rahimi said. “These four studios, every with different strengths and focus areas, will develop video games that will swimsuit the diverse tastes of our members.” — Sabiq Shahidullah, (c) 2022 Bloomberg LP